With particular reference to the Covid pandemic, this is a decent attempt at describing how the temptation of a greatly expanded audience, notoriety, clicks and money leads people to destroy their integrity and embrace charlatanism.
We’ve all wondered why scientists or MDs “turn”. How respected folk can find themselves deep in the anti-vax community.
It’s a decidedly simple (but dangerous and malicious) process.
Below is a thread on how people become “red pilled.”
Imagine you’re a YouTuber and you think you explain science well.Imagine you’ve built a loyal following on mostly reliable stuff and get 50k-ish views per video.
Now imagine you dip your toe into contrarian waters: there’s this new drug: ivermectin. /1
You read a meta-analysis which is favourable and you have on your show an enthusiastic guest with all the right qualifications.
This seems legit! Could this work? Is science missing out on something big? Have you stumbled onto the cure for COVID-19? /2
Suddenly… 700k views! With those extra views comes a SIGNIFICANT bump in revenue. You’re now earning fairly substantial amounts.
You go back to the fuddy, “mainstream” stuff, and interest in your videos tanks. You’re back to 50k again (and minimal cash). /3
So you once again do something controversial. You start “wondering” about the vaccine.
Views skyrocket. People in the comments are telling you what an extraordinary truth-seeker you are. What a great mind. Someone not beholden to “Big Pharma”.
/4
Meanwhile, additional evidence has come to light that ivermectin is a bust. That early meta-analysis is flawed and it now seems like your enthusiasm was misplaced.
You can talk about this, but there’s a hitch… /5
Subscribers & views continue to increase rapidly. But it’s clear what they’re there for: C19 contrarianism & skepticism.
You know this from the comments. You know this from the attention you receive from other prominent skeptics & outlets.
Antivax conferences are calling…/5
Suddenly, for the first time, you’re IMPORTANT. Lots of people out there care what you say (in the science world you were small-fry).
You’re on tv. You’re being interviewed. From obscurity, you’re now a name.
You’re also making very good money. /6
But you’re not alone. Other folk are also making videos. To stand out, they’re making wilder & wilder claims. So to keep up, you need to escalate.
No more soft-peddling or ambiguity. You go for it. You embrace the antivaccine message. You ignore all those who criticize you. /7
Now it’s too late to turn back.
The science community thinks you’re gone and won’t easily accept you back.
Your viewers expect escalation of your rhetoric. Turning back would bring their scorn and they would leave in droves. /8
I’m addition to YouTube revenues, you are now being contacted by folk in the anti-vaxx community.
You are being offered hefty speaking fees. Additional incentives to host prominent antivaxxers. Advertising and sponsorship.
This could make you rich. /9
You are now trapped. Firmly in the bosom of the antivaxx community, you find yourself standing with conspiracy theorists, germ theory denialists, hardcore right-wingers… and you can’t escape.
There’s nowhere to go. /10
You wonder how you got here. How a combination of YouTube algorithms, a motivated and wealthy anti-vaxx community, the allure of fame and wealth, the blacklisting by mainstream science, all led you to this point.
But here you are… /11
We see the above story play out over & over, with minor variations and changes.
It’s how folk in the science and medical community get “red-pilled” into an antivaxx box that they probably scoffed at a few years ago.
It’s extremely dangerous. And it’s only going to continue./End