i) Kilkenny generally weren’t involved.
ii) There were recognisable figures who weren’t afraid to talk themselves up, ie. Loughnane, Liam Griffin, Anthony Daly.
iii) There were recognisable figures who had mercurial genius, ie. Ciaran Carey, John Troy, John Leahy, Martin Storey, even DJ Carey (Kilkenny).
iv) There were recognisable figures who weren’t afraid to lower the blade in a spectacular way, ie. Colin Lynch, Michael Duignan, Daithi Regan, Liam Dunne.
v) There were storylines that were accessible to the neutral, ie. Clare and Wexford’s breakthrough’s, Offaly’s brilliant insouciance, Limerick’s Jimmy White-esque snatching of defeat from the jaws of victory.
vi) You genuinely didn’t know who was going to reach the All-Ireland final.
vii) There was a greater variety in terms of setting for big matches. Virtually no match of real consequence is decided outside Croke Park or Thurles now.
viii) There was less cyncism in terms of what matches mattered. Every match mattered. No such a thing as picking a scratch team for a league quarter-final.
ix) This is unrepeatable but live TV as far as the whole championship was concerned was in its infancy and was a real novelty at the time. Same with the new Croke Park. There was a real feeling of change surrounding both the hurling and football championships.
x) Guinness’s sponsorship of the hurling championship genuinely broke new ground in terms of how sport in Ireland was promoted and tied perfectly into the zeitgeist of the time. The GAA hasn’t come close to having a marketing campaign as effective since.
Ah yea the 90’s was a great period for the smaller counties but the real hurling men know well that it will always be remembered as time when the traditional hurling counties were collectively in major transition.
That’s not to take away from the teams who won all irelands during that period. They’re still valid all-irelands, just slightly devalued
There was a savage add they did around 1997 as a build up to big games… they had brainbug - nightmare as the backing track and clips of the likes of ollie baker swinging like a mad man.
All of those reasons bar the last one were a consequence of the times that we were in. None of them were specific actions or decision that Hurling or the GAA made to promote the game
I was invited to participate in one of the Guinness hurling ads because I was one of the ugliest men playing in the Dublin SHL but I had to decline due to worK commitments. It was that ad where the monsters lined the goal
I forgot Panini’s “The Greatest GAA Sticker Album in the World, Ever” released for the 1995 championship season.
The foil county crests and holographic, live action effect stickers of the Dublin-Wexford brawl at Nowlan Park in 1994 were off the hook, off the chain.
So much better than that shit sticker album that was given out with boxes of Corn Flakes.