What I like about the WCB rebrands is that he stays true to the character of his succession of brands. There is no attempt to hide from previous identities but at the same time posters will be aware that with each rebrand comes a subtle yet important change of direction and emphasis. The rebrands represent a new dawn but with the same bright sun shining through. As an accomplished marketer I feel there is much the corporate world could learn from the communication of branding that he exhibits. I would speculate that in 5 or 10 years time he could be beyond branding and too big to be labelled. We will be in an era where he will be posting as âthe poster formally known asâŚâ.
A question for TWCB -have you ever considered franchising some of your brands? Certain posters who achieve a certain standard could be considered for association and carry the branding, giving them more credibility.
[quote=âcroppy, post: 792231, member: 230â]What I like about the WCB rebrands is that he stays true to the character of his succession of brands. There is no attempt to hide from previous identities but at the same time posters will be aware that with each rebrand comes a subtle yet important change of direction and emphasis. The rebrands represent a new dawn but with the same bright sun shining through. As an accomplished marketer I feel there is much the corporate world could learn from the communication of branding that he exhibits. I would speculate that in 5 or 10 years time he could be beyond branding and too big to be labelled. We will be in an era where he will be posting as âthe poster formally known asâŚâ.
A question for TWCB -have you ever considered franchising some of your brands? Certain posters who achieve a certain standard could be considered for association and carry the branding, giving them more credibility.[/quote]
Mother of god, what a brilliant concept. The bastard children of NCC.
No I havenât rebranded. Too much work. A few of my followers seem to have worked themselves into right little tizzys though because I didnât post for 48 hours. Sorry about that guys. Iâll try to post more regularly from here on in. Itâs nice to be missed.