His team are quite small actually.
When he left Horizon he was doing alright for a while. Ol Terry Prone had him spinning a good media message. But he just can't help himself blurting out shite. Like golf in the Olympics last year. He had spent a couple of years doing PR on who he was going to represent and then a ready made excuse comes his way. Rather than just go along with that excuse, he basically admits a few weeks later that he doesn't care about golf in the Olympics. He shits on it from a height, pissing off all those in golf who put effort in to get it there, and just creates another nonsense media circus around himself.
And to think the gormless Shane Lowry followed him like a puppy over the zika thing.