[quote=âBandage, post: 736097, member: 9â]Decent Observer article about Celtic today:
http://www.guardian.co.uk/football/blog/2013/feb/09/celtic-finances-champions-league?
[SIZE=13px][FONT=verdana]Canny Celticâs financial knowhow puts Premier League clubs to shame[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Champions League tie against Juventus culmination of five-year plan to concentrate on youth and worldwide undervalued talent[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]The source of Snoop Doggâs oft-stated allegiance to Celtic football club is hard to pinpoint. Some say the Glasgow clubâs origins in providing succour for poor Irish immigrants to Glasgow in the 1880s chimes with the experiences of poor blacks in urban America which influence much of the rap kingâs oeuvre. Others claim he simply took a fancy to Celticâs famous green and white-hooped livery and added it to his vivid wardrobe. Nevertheless his commitment to the club seems genuine enough.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Following the Scottish championsâ victory over Barcelona in November he tweeted his followers thus: âCongrats 2 the Celtic on makin it to the last 16 of tha Champion League! We doin it big this year!â Last month he stated his desire to be the teamâs mascot against Juventus on Tuesday night in the last 16 of the Champions League. Which is why Celticâs chief executive, Peter Lawwell, has been acquainting himself with the delights of dealing with hip-hop royalty. âOur people are talking to his people,â Lawwell told the Observer in time-honoured showbiz fashion. "Weâre keen to make it happen⌠"[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]If Snoop does make it to Celtic Park, presumably they will find him a seat next to Rod Stewart whose tears of joy after the Barcelona match defined the historic victory more than either of the two goals. Celtic are not quite a Hollywood club but the international showbiz community is well represented in a global fan base that owes much to the Irish diaspora.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]It is Lawwellâs job, though, to ensure the club does not get carried away. âOur wide supporter base is something of which weâre very proud, but part of my job is to manage expectations. Celtic have a magical historical narrative and we have a great European pedigree but we must be aware of our surroundings and work within our means and ensure that each penny we make is reinvested properly and in the interests of our supporters and our shareholders.â[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Being aware of the surroundings means, in Celticâs case, acknowledging they operate in a league where television revenue is less than 1% of Englandâs. Or from where you can only look on in quiet astonishment when clubs that provide the Premier Leagueâs relegation fodder, such as Queens Park Rangers, are sanctioning transfer fees and salaries that swamp the entire cost and wage bill of the Celtic team who triumphed against Messi, Iniesta and Xavi. The Celtic team that night included the young Kenyan powerhouse Victor Wanyama; the Honduran left-back Emilio Izaguirre; the former Scunthorpe striker, Gary Hooper (the subject of a reputed ÂŁ9m bid by Norwich City) and Tony Watt, a 20-year-old from Airdrie who cost ÂŁ100,000 and scored the winner against Barcelona. Then there is Efe Ambrose, who is set to play for Nigeria this evening in the Africa Cup of Nations final, and James Forrest, the gifted young winger from Celticâs youth academy who was named by Fifa on a list of global âones to watchâ last year.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Their alignment in this seasonâs Celtic constellation marks the successful culmination of a five-year economic plan that might have prevented the global banking collapse had it been applied by Lehman Brothers and RBS: cover your risks and secure value for money on every transaction.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]âWe decided to take significant funds from our first team in 2006-07 and to reinvest it in building a state-of-the-art training campus; developing a youth academy; constructing a sports science programme and the recruitment of an international football development manager,â Lawwell said. âIt is all about building a sustainable, long-term economic model which will buttress us from the effects of any sudden downturns. It is designed to ensure that we remain competitive in elite European competition.â[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Celtic have become expert in shopping in what they call âundervalued marketsâ in Asia, Africa and Latin America, as well as Englandâs Nationwide League. No one at the club is under any illusion that they will keep their stars for more than a few years, but from a collective outlay of less than ÂŁ10m they will expect to earn a profit of around five times that. This was exemplified by the ÂŁ6m sale of Ki Sung-yueng to Swansea City last summer three years after the South Korean midfielder had been purchased for ÂŁ2m. It is the sort of transfer arithmetic that has made John Park, Celticâs development manager, as big a target for Premier League clubs as any of those who will line up against the Italian champions on Tuesday. It also offers a rebuke to the transfer window coconut shy in England in which vast sums are thrown at a depressing array of mediocrities in a desperate attempt to secure Premier League survival.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Long before the end of this decade English football will be strewn with the corpses of clubs, like brave and brawny Portsmouth or proud Leeds United, who put everything on Premier League black only to see the ball choose red. Too many sturdy English clubs have failed properly to scrutinise the motives and credentials of those who promise them diamonds and glory. Lawwell is adamant that his club will never be engulfed in the swirl of emotional expectation that accompanies it. The majority shareholder, the Irish billionaire Dermot Desmond, is one of the richest men in Britain but, as with each of his other business interests, he expects Celticâs success to be the result of organic growth and prudent house-keeping.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Celtic also developed partnerships in Mexico and India that will help foster community outreach in underprivileged areas. âWe see these projects also as an emotional investment as it shows that we are more than simply a football club and that we want to remain true to the principles that led to our birth,â Lawwell said.[/FONT][/SIZE]
[SIZE=13px][FONT=verdana]Mr Doggâs 1996 Snoopâs Upside Ya Head is his meditation on loss and redemption. On Tuesday the Celtic supporters will customise it with Ooh Aah Samaras in honour of their talismanic Greek striker Georgios. Snoop though, may be entitled to think they are singing it just for him.[/FONT][/SIZE][/quote]
Decent graphic with that too: