Wayne Rooney has signed a 150,000 contract with bread makers Hovis, say reports.
The Manchester United and England footballer, 22, will star in a TV advertising campaign this autumn, according to The Mirror.
It will be filmed in Liverpool over the next couple of days and will apparently feature 650 extras.
“They want to revert to the more classic commercials for the traditionalists,” said a source.
“With Wayne being a national icon, they can return to the iconic Hovis style while still appealing to the younger generation.”
Rooney has previously worked on campaigns for companies such as Nike, EA Sports and Coca-Cola.
Wayne is using his loaf finally.