This is most likely sponsored by the brewery. If you sell enough they might throw in 1 or 2 barrels at the end of the year.
Most publicans get an odd free barrel here and there and they just sell it off as pure profit.
You can sell drink at whatever price you want, once it doesnāt go below the starting price that morning. You canāt drop it in the middle of the day, for an hour (like happy hour) or whatever, but you can open it at any price you want. You used not be allowed sell drink at a loss but thatās gone now.
You can increase prices later in the night as long as itās advertised that you do so.
Can you imagine the carnage rocking out of that place this evening. Itāll be like the feile all over again. Great advertising for Larry though. Even if it cost him ā¬5k heās it made back in brand recognition, facebook followers etc. A good rebound from the counterfeit liquor story.