Sorry, pal. I’ll share it later when I’m back at a desktop or laptop. Do you think radio advertising is permanently fucked? Give me a concise 300 words and incorporate mentions of increasing digital advertising focus, advent of Spotify etc, state of traditional TV and outdoor/billboard methods and any trends you’ve noticed.
Thanks.
No I don’t think it’s fucked. Obviously there has been huge migration from TV to Internet/digital but radio listenership is holding well as opposed to the Holocaust that has been tv advertising industry. The advent of ‘ad killers’ such as tv/music streaming sites (eg netflix/spotify- where folks can avoid ads) has served to further focus intensity of traditional advertising methods which can deliver on their economics. In this regard, talk radio strongly outperforms ‘music’ radio with regard to an amenable listenership. A caveat to this is that the demographics of engagement are distinct and therefore the prospective partners for whom this sector remains attractive are appreciably altered. The industry wide drop in acceptable broadcast sound quality has further cheapened the cost of radio advertising. The comparison with streetside advertising is succinct as although there have been drops in engagement numbers (the well known ‘cunt with the headphones on with his head down staring at his phone phenomenon’) the Base level numbers remain strong.