Icy
Point Blank: AK Bets was always a Prick
I place two âŹ2 coins on the table.
âWhatâs that for?â Anthony asks.
âItâs for the waitress,â I reply.
âYou shouldnât tip her. She didnât do anything outstanding.â
I argue she could be an unmarried mother. He doesnât seem to care.
So much for life in the fast lane. That was the inside track to realising someone is a prick.
Some time later, I bring up the importance of tipping betting shop staff. Itâs one of those small self-imposed taxes that lengthens your lifespan as a punter, one of the few that actually pays you back.
âThe shop staff should tip their hat to me when I walk through the door,â he says.
Ego isnât his enemy. Itâs his entire personality.
What happened on X last week didnât surprise me in the slightest. It didnât outrage me, engage me, or even amuse me. It was just the market finally catching up with something Iâve known for 15 years: AK isnât a good person.
It was no surprise to see him dripping with the same condescension that defines punters of his type â the ones who think theyâre smarter, sharper, and more knowledgeable than everyone else. As if they invented betting.
But all that knowledge is wasted if you canât talk to the common man. The moment you condescend, you lose your audience. And his actions were those of a man who has no idea who his audience is, or how to speak to them.
This problem starts at the beginning. AK has never been popular â only polarising. It doesnât help that he surrounds himself with sycophants, the sort who think an announcement on X that âAK has hired meâ is newsworthy.
They think matching shorts and hoodies at the racecourse make them look âcoolâ. They live in a bubble. Iâd fall over an old lady to have a bet next door â any door â before Iâd bet with these clowns.
Iâd be interested to know what caused his climbdown. Was it a moment of clarity â that heâd utterly disgraced himself by punching down so hard â and were any real lessons learned? Or will the brand that threw Tony Calvin a life raft when the market didnât want him just persevere, oblivious to what the audience actually wants?
Thatâs not just the disconnect AK Bets faces â itâs the same one racing as a whole has with its audience. No one knows how to speak to them. No one speaks to the common man.
Let me tell you about the common man. He puts a score from his weekly wage on a horse because he got a tip or just likes having a pint on a Saturday. He doesnât give a fuck about your tissue, your price algorithm, or Tony Calvinâs 3,000 words on what the ground is. He cares about whoâs riding, who trains it, and not much else. He pays for the piss-soaked tweed and the champagne in the boxes heâs not allowed into. Heâs forgotten in everything.
Racing is full of idiots writing like theyâre intellectuals. AK Bets is full of failed Paddy Power employees pretending AK Bets hiring them and wearing shorts makes them relevant. Neither knows how to speak to their audience.
The Racing Post somehow has an editor who allows a self-proclaimed professional gambler to write 1,600 words about the Arkle as if the reader has never heard of the race. This is the fundamental reason racing and betting are dying: no one ever asks what the audience wants.
Instead, you get the likes of AK and Calvin talking down to us â because we donât understand, because theyâre so clever and weâre so stupid.
Well, the market has caught up. We will not be condescended to any longer. The rejection of AK Bets is only the start. The common man is reclaiming racing.
While all that might be true, Icy has some lack of self awareness to be calling anyone out for internet climbdowns and cunt acting ![]()
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Its an outstanding and utterly brutal beatdown all the same.
Beautiful
The boiled piss from the racing bloggers trip to Australia is tremendous.
He announced on the Nick luck show heâs going to New Zealand for two weeks to go racing there now.
The Aussies absolutely love him.
The brash, loud, big punting persona really fits well there.
Thatâs a fantastic line.
Lads furiously replying to racing Victoria on Twitter whinging is priceless.
Youâd swear the blogger was the first object able character in horse racing.
Heâs been sharpening that knife a while.