I was talking to someone who works in the Sports Sponsorship Industry and who may or may not have played a role in this Supervalu Park deal being struck and he says Cork have been totally and utterly mugged off here.
1 million over 3 years is effectively peanuts for a stadium of that size.
Its a free million when theyâre in desperate need of it. Nobody will call it anything other than PUC anyway. Lads are shook Cork are making headlines again. Times are tough.
SuperValu will get their million worth when they are dragged over the coals for the next two months, then ultimately decide to go ahead with the sponsor but keep the stadiums historic name.
The Journal understands that the renaming of the stadium in Cork was discussed at todayâs Cabinet meeting, with Taoiseach Leo Varadkar stating that work would get underway to ensure that stadiums that have received substantial sports capital grants from the State cannot be renamed for commercial reasons without government sign-off.
Government has allocated âŹ30 million towards the development of the PĂĄirc UĂ Chaoimh stadium.
Senior sources confirmed that the governmentâs thinking is that if the State provides substantial grants to stadiums and sports organisations in the future, having a say in any renaming of that asset should form part of the deal.
It is understood that the matter was also raised with Varadkar at tonightâs Fine Gael parliamentary party meeting, where that Taoiseach was told by members if the government is putting âbig moneyâ into sports stadiums, it should have the right to be involved in any discussions around rebranding.
The Irish Examiner this week reported that the deal being considered would see Boston Scientific, Statkraft and PepsiCo gaining subsidiary stadium branding privileges in an effort to drum up new sponsorship revenue.
The paper said the deal is for a five-year time period, and could be worth âŹ1.5 million.
PĂĄirc Ui Chaoimh has grappled with debts for years, with stadium losses last year adding up to âŹ331,000.