In one respect it’s hard to know, given that he’s had that page since at least December 2015 and the “website” associated with it has never launched - on the other hand I’d imagine he thinks he has lots to gain from it, such as being able to call himself an “entrepreneur” and building a wider media presence to push his far-right views, and for a short time that worked given that he was invited onto the Late Late Show and Pat Kenny’s TV3 programme.
His other website appears to be nothing more than appallingly reworded stories lifted from legitimate news sources with the odd even more appallingly written “opinion” piece, presumably all by Leo himself, stuff that reads like it was written by a child in high babies.
But it appears to have gained genuine traction from using the same tactics with Facebook “competitions” that have been exposed by that article. I’m no expert on how much money a clickbait site like that could be taking in from advertising, but his website really doesn’t look like it could be taking in all that much. He never ever, responds to questions about it, and word is really getting around now about his tactics.
He has a history of setting up really crap websites - I think one of them, bizarrely, modelled itself as a web design company, which was hilarious given that it looked like something that had been designed in 1996.
I don’t think Leo is very bright, to be honest. His writing is appalling - he writes in clunky prose with regular spelling and grammar mistakes, his reliance on cliches both in print and on the occasions he has been on television is obvious even by alt-right standards, he appears to be a bit of a hothead, and he covers his tracks very badly. He really does appear to be a sort of Walter Mitty character with a massive God complex.
I suspect he has financial backing from some US-based conservative think tank or such, given his links to the religious right in this country.
I wonder how long it’ll be before this stuff ends up on Liveline.
My guess is that his main website isn’t long for this world, either.
