With particular reference to the Covid pandemic, this is a decent attempt at describing how the temptation of a greatly expanded audience, notoriety, clicks and money leads people to destroy their integrity and embrace charlatanism.
Weâve all wondered why scientists or MDs âturnâ. How respected folk can find themselves deep in the anti-vax community.
Itâs a decidedly simple (but dangerous and malicious) process.
Below is a thread on how people become âred pilled.â
Imagine youâre a YouTuber and you think you explain science well.Imagine youâve built a loyal following on mostly reliable stuff and get 50k-ish views per video.
Now imagine you dip your toe into contrarian waters: thereâs this new drug: ivermectin. /1
You read a meta-analysis which is favourable and you have on your show an enthusiastic guest with all the right qualifications.
This seems legit! Could this work? Is science missing out on something big? Have you stumbled onto the cure for COVID-19? /2
Suddenly⌠700k views! With those extra views comes a SIGNIFICANT bump in revenue. Youâre now earning fairly substantial amounts.
You go back to the fuddy, âmainstreamâ stuff, and interest in your videos tanks. Youâre back to 50k again (and minimal cash). /3
So you once again do something controversial. You start âwonderingâ about the vaccine.
Views skyrocket. People in the comments are telling you what an extraordinary truth-seeker you are. What a great mind. Someone not beholden to âBig Pharmaâ.
/4
Meanwhile, additional evidence has come to light that ivermectin is a bust. That early meta-analysis is flawed and it now seems like your enthusiasm was misplaced.
You can talk about this, but thereâs a hitch⌠/5
Subscribers & views continue to increase rapidly. But itâs clear what theyâre there for: C19 contrarianism & skepticism.
You know this from the comments. You know this from the attention you receive from other prominent skeptics & outlets.
Antivax conferences are callingâŚ/5
Suddenly, for the first time, youâre IMPORTANT. Lots of people out there care what you say (in the science world you were small-fry).
Youâre on tv. Youâre being interviewed. From obscurity, youâre now a name.
Youâre also making very good money. /6
But youâre not alone. Other folk are also making videos. To stand out, theyâre making wilder & wilder claims. So to keep up, you need to escalate.
No more soft-peddling or ambiguity. You go for it. You embrace the antivaccine message. You ignore all those who criticize you. /7
Now itâs too late to turn back.
The science community thinks youâre gone and wonât easily accept you back.
Your viewers expect escalation of your rhetoric. Turning back would bring their scorn and they would leave in droves. /8
Iâm addition to YouTube revenues, you are now being contacted by folk in the anti-vaxx community.
You are being offered hefty speaking fees. Additional incentives to host prominent antivaxxers. Advertising and sponsorship.
This could make you rich. /9
You are now trapped. Firmly in the bosom of the antivaxx community, you find yourself standing with conspiracy theorists, germ theory denialists, hardcore right-wingers⌠and you canât escape.
Thereâs nowhere to go. /10
You wonder how you got here. How a combination of YouTube algorithms, a motivated and wealthy anti-vaxx community, the allure of fame and wealth, the blacklisting by mainstream science, all led you to this point.
But here you are⌠/11
We see the above story play out over & over, with minor variations and changes.
Itâs how folk in the science and medical community get âred-pilledâ into an antivaxx box that they probably scoffed at a few years ago.
Itâs extremely dangerous. And itâs only going to continue./End