Based on this I’d guess Sky were paying around €5m per annum? There's A Serious Misunderstanding About How Much The GAA Are Getting From Sky Sports | Balls.ie
Second choice and non exclusive but they were a subscription service so would have been paying some level of premium.
Add to that a conservative €1.5m in production costs and €6.5m would be needed to bridge the gap with no Sky.
I had a quick look at GGAGOs accounts there.
€3m in revenue for 2021. At €100 a pop that would imply 30k subscribers but of course there will be ups and downs all year round, so maybe 100k annual users?
The big driver of that will be people wanting to see the Tier 1 games abroad. I find it hard to imagine that with RTÉ broadcasting them for free that there would be nearly the interest in new subscriptions for the service from the domestic Irish audience.
So without a price increase, I’d be sceptical that they could even double those turnover figures.
Streaming services generally cost a fortune to run. There is mass consolidation in the industry. I struggle to see how RTÉ, let alone the GGA can run such a service.
I note though that it is co-owned by RTÉ - this introduces a dilemma. It is arguably in both’s interest to put more Tier 1 games on the App- has this been picked up in the media?