RTĂ also sweating more of the investment made in digital through this.
It stinks the high heaven really. Virgin Media didnât say much at the time as they werenât that bothered about not getting the GGA rights but itâs a clearly unfair competitive model.
Did some looking at the figures a while ago. Youâll note that long before the Oirish media started moaning about various stick fighting games getting moved that I pointed out this motivation for the GGA/RTĂ.
My conservative hat says that GGA Go needed 80k customers all paying âŹ79 to beat what Sky were paying plus their contribution to production. No chance they are getting there.
I reckon RTĂ had the squeeze on the GGA. Virgin didnât really care and nor did Sky. Eir Sports is gone. They had nowhere to turn to deliver a competitive process.
The sales pitch was that they could sweat more of the asset they both invested in previously. That asset has been reliant on free RTĂ domestic production along with Sky so likely made little to no real cash profit previously.
Direct to consumer is not going to work for most organisations, let alone a tiny one in the grand scheme of things like the GGA.
Itâs a massive financial turd for the GGA that will be hidden in their overall accounts. RTĂ probably doing okay out of it.
We need Marty outside The Palace Bar interviewing Billy Keane at 11.30am and then straight across to Darren Frehill speaking to Roy Curtis in Mulligans.
Seeing this a bit out there. There are some real idiots in this country. Of course it is going to be more financially viable to show a 48 game tournament with international broadcasters pooling costs over showing every single GGA game.
Would you not see any differences between the gaa and world rugby, rte and most commercial stations? Are the state subsidised channel in england showing it for example?