There was once a Union Jack burned on Hill 16 during a match. It happened around the end of half time in the Dublin v Kildare Leinster quarter-final replay on June 21st, 1998.
They quite seriously told herself she had to cancel all her clinics, but also that she has to offer every patient cancelled another appointment within 2 weeks.
They are beyond thick as fuck.
Seriously? The original Arthur Guinness was a land steward for the Church of Ireland Bishop of Ferns and Leighlin who bequeathed Arthur £100 in his will. A big enough wedge in those days and young Arthur used it to buy the brewery which had been abandoned.
Given their history and the fact that they are by a load of bean counters in Park Royal in London it is a masterclass on branding and brand protection that they have managed to associate themselves so intricately with Dublin.