Of course it does.
And it is completely unique for Cork club players to play against Jamie Barron et al.
Teams get worked up to beat them and standards raise.
Midleton are fuming, but they are well known bottlers and i believe they still threw that away last night.
Sars are fore warned now. The neutral crowd will absolutely be increased.
People are moaning on FB etc.
All marketing works in this case. And its streets ahead of the zero marketing the CB does.
Who gives a fuck about oositive marketing. The game in cork is crippled by development squads, gradings at Minor etc and too much familiarity and no cut to it. Anything that brings that back is welcome.