Examples from today alone. It’s headlines for a particular type of person. A joe.ie type, “change my profile picture and we can change the world” type.
The Guardian might have lost the run of themselves with their headlines but it is still a little more grown up than where the Indy have positioned themselves.
In terms of being a successful strategy - it’s working. Look at the reactions the Indy are getting now on FB in comparison to a year ago and versus the Guardian, despite being a smaller operation. Look at little old Sidney, straight on here to share the latest bit of good news about Jeremy Corbyn being a few points behind.
And before you come back and start bleating about the Mail or Express, I’m well aware. The fact that you can’t see these things comes from your tunnel vision on pretty much every topic.