Solipsism - Extreme pre-occupation with and indulgence of your own feelings / egoistic self-absorption. Barney Ronay speculating in his Guardian column today that Mourinho's decision to sign a clearly past it Drogba may have been based on sentiment and solipsism.
Mithridatism - Eventually becoming immune against poison by taking the poison in ever increasing doses. Galliani at Milan said he's not worried about Allegri coaching Juve and coming up against them. He said he was mithridatised after seeing Leonardo with Inter a few years ago.