Second Captains have about 15,000 subs but built up over a while before they started pimping it @ €5 per month.
Hard to tell with their podcast, I’d say they would have somewhere between 20-30k listeners per week. Hard to see a great conversion rate to subscription when they would have a high semi-roaster contigent getting something for FREE all along. If they got 4-5k subscribers a month they would be doing awful well.
Acast paying interface will not do them any favours either.
You wouldnt begrudge them earning a few bob. I’d be happier with this than to see them sponsored by a shower of cunts like Paddy Power. Yea, I’m looking at you.
It really shows how good value Second Captains is at a 5er a month for 5 episodes a week vs. just one extra episode for the 2 Johnnies and now Tommy and Hector. I’d say they’d lose very few listeners at double the price
It is great value. If you only listened to one podcast a week it would be worth it. I have a sub and id listen in fits and starts… But lot of good long form stuff in archives
Nail on the head. Second Captains is a great example - aim is to get people to try it out. Most people will be too lazy to unsubscribe if they stop listening and will convince themselves they will listen again when championship/premiership/six Nations whatever else starts.